The phenomenon is down to the fact that, although we have sensors on our tongue, eighty per cent of what we think of as taste actually reaches us through smell receptors in our nose.
The receptors, which relay messages to our brain, react to odours differently depending on which direction they are moving in.
"Think of a smelly cheese like Epoisses," Prof Smith said. "It smells like the inside of a teenager's training shoe. But once it's in your mouth, and you are experiencing the odour through the nose in the other direction, it is delicious.
Hahahahaaaa!!! That is ME laughing at YOU, cruel world.
I could not love thee, dear, so much,
Loved I not Honour more.